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What not to do in a marketing campaign

Nov 04, 2009
Staff and wire reports

RIGA - What was designed to kick off an advertising campaign by Swedish mobile phone company Tele2 fizzled out as it hit the ground. An elaborate publicity stunt by the telecoms operator involving a faked meteorite strike in the Latvian countryside shows how poor planning, execution or even the idea itself can sink a marketing campaign from the start, with further consequences of attracting negative attention to the company, reports news agency LETA. Tele2 has promised to reimburse Latvia fo ...

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