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Will ‘LIVE RIGA’ live?

Oct 07, 2009
By Arta Ankrava

NEW CAMPAIGN KICKS OFF: City leaders have embarked on a mission to promote Riga as the ‘Capital of the North,’ to attract more tourism and international business events, by including the local citizens in the effort.
RIGA - The official new brand image, and slogan, for Riga was presented to the public last week by executive mayor Ainars Slesers, together with other members of the newly established ‘Riga Tourism Development Bureau’ (RTDB). The new team includes airBaltic President Bertolt Flick. After having modernized the image of Berlin, the German advertising agency ‘Embassy’ unveiled their idea for this new concept ‘LIVE RIGA,’ which seeks to boldly position the city as the ‘Capital of the North.’ Sle ...

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