33 percent of Internet users perceive a company in the top search engine rankings as a major brand.So why aren't you listed there? Is it due to your Web design, your IT people, or your advertising agency?
Due to your competitors? Due to your IT-hosting server company? Is it because you are located in the Baltics?
All of the mentioned reasons could be true, but the truth is much more complex than you think!
First of all, I'd like to tell you that most online search optimization specialists are not good enough for you! Why?
If you hired a Search Engine Optimization Specialist (called SEO), somebody who tried to promise you that in most cases you will be in the first position of the Google generic index, then this specialist could only work for one company in one branch in one country!
No one in the world, except Google themselves, can promise a first position in the Google generic index because the SEO is not able to guarantee such position. So forget about those unserious offers and try to find out how you can do this by yourself.
Most SEO offers on the Web are working for everyone, and certainly for money, so maybe they also work for your competitors!
You have to have the know how in your company, and not only rely on someone else. You need external help to get started. In the beginning you can do 20 percent of the work inhouse and 80 percent externally. After approximately one year you can do 80 percent by yourselves and 20 percent with external help.
SEO work is only one part of online marketing. Online marketing is a mixture of the following spheres:
Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Affiliate Marketing, E-Mail Marketing, Online-PR, and Online research. You are kindly invited to visit our seminar, which is held in each Baltic state every month, and learn how you can save external long term costs and how your company can perform in Online marketing.
The next seminar in Riga will be on Thursday Feb. 26 and in Vilnius on Tuesday Feb. 24. Seminars are planned monthly, also in Tallinn. In-house seminars are also possible. See
www.onlinemarketing.lv or
www.onlinemarketing.lt for booking and further information.
