MARKETING: From the brain to the shopping cart: The basics of new product introduction

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MARKETING: From the brain to the shopping cart: The basics of new product introduction

Oct 01, 2008
By Jana Belugina

TALL MALL: Various marketing strategies help contribute to Estonia’s rising consumerism.

TALLINN - One bright morning, some bright person sits bolt upright in bed, struck by an idea for a new product. But how is this new idea transformed from a hastily scribbled note on a bedside table to a ubiquitous global phenomenon? The answer: through careful marketing, a more complex process than it may seem. Beyond the planning and production stage, any new product eventually faces market introduction. This is where the marketing team comes in, using all available marketing tools to develop ...

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