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Making money from artful marketing

Nov 25, 1999
By Philip Birzulis

RIGA – Over the last 10 years Westerners in the Baltics have experienced deja vu watching products from back home introduced in virgin territory. Now some Riga entrepreneurs are bringing in an innovative way to advertise pizza and popcorn.Kurt Sveilis, co-director of a company called Bad Dog Postcards, thinks he has a formula to bring advertisers and customers happily together. It involves businesses designing postcard-sized ads that are distributed for free and are stylish or funny enough that ...

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