Down but not out

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Down but not out

May 14, 2008
By Adam Mullett

BOOK FAIR: Expos are a higher class of market stall.The clientele may have more to spend but the principle remains the same.

VILNIUS - Exhibitions are a great way to get exposure in the market place. Businesses have a stage on which to show off their goods or services to ‘qualified prospects’ that is, people who are there for a reason, not just randomly. Business owners the world over use exhibitions to improve business by increasing awareness. But something else is happening here in Lithuania. Exhibitions are not for the big boys, but for the little fish wanting to break into the market. Bigger companies are no lo ...

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