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Balts to become true members of MTV generation

Mar 08, 2006
Staff and wire reports

RIGA - The world famous music channel MTV officially announced plans to expand into the Baltic states on March 6 and for the first time will broadcast in the Estonian, Latvian and Lithuanian languages. MTV Network Europe confirmed plans for its MTV Baltic unit, set to debut in all three states by the end of this year. The localized stations will be named MTV Lietuva, MTV Eesti and MTV Latvija, respectively. “This is a key development in our plans to launch multi-brand, multi-platform entertainme ...

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